Profiice — clean custom WordPress built on performance
Replacement of slow Elementor with a millimeter-precise custom theme with Tailwind CSS and ACF.
Client
Profiice
Services
Redesign, Frontend and Backend Development, UI/UX
Technologies
WordPress, Tailwind CSS, ACF, PHP 8
Date
February 2026
Challenge
The Profiice brand needed to engage with an unbeatable online presence. However, the previous solution using a generic theme and Elementor slowed conversions and prevented effective SEO.
Page builders like Elementor bring hundreds of div wrappers, unused JavaScript, and huge CSS files. The website, which took ages just to render the first block, acted as an anchor for an otherwise fast-paced brand.
Solution
We abandoned all compromises and redrew the design to pixel-perfect form with Tailwind CSS and a friendly backend via ACF.
- Tailwind CSS with purge/tree-shaking — minimal CSS size
- Precise design system with accent colors and microinteractions
- ACF and custom blocks — intuitive administration without a builder
- Optimization of LCP and INP into highly green values
Let's talk about your project!